During my tenure at Splay One Sweden in 2017, I had the privilege to directly collaborate with Magasin Du Nord, a venerable Danish chain of department stores tracing its origins to 1870 in Aarhus. This collaboration involved the development and execution of a dynamic marketing campaign deployed across YouTube and various social media platforms. The campaign encompassed a diverse range of product reviews, tutorials, and engaging 'how-to' videos strategically crafted to resonate with a wider, younger audience demographic.